Customer Experience: Rockstars vs. Dumbstars

Signature Workshop · Fred Colantonio

to Win and Keep Clients in the age of distraction and impulse.

Today’s clients aren’t sceptical or suspicious. They’re lost and impatient. They’ve never had access to so many information and options. They compare and decide in a heartbeat, in a world where, confusion reigns, between endless possibilities, random recommendations and fake news.

Behavioral marketing boosts customer culture and user focus by truly understanding them.

Their demand to play an active role in the solution they buy goes hand in hand with their desire for a personalized purchase… all of it needing to be easy, fast, and wrapped in a standout overall experience.

★ Become your clients’ trusted north star

★ Stay on their decision radar so they choose to buy from you

★ Turn the surrounding noise into reassurance and loyalty

Key ideas & Outcomes

for the topic & hook

1 confusing… and exhilarating context

A changing, complex decision radar
Infinite possibilities to surprise

1 targeted approach that flips the perspective

• Client centricity… for real
• A fresh step back from your own beliefs

6 behavioral needs to feed

A simple behavioral framework with sooo many consequences
Practical & strategic impacts
A clear short-term / long-term roadmap

BONUS track: ultra-concrete cases & examples

Everyday examples and counter-examples
The most hated practices and the most admirable reactions
Brand illustrations from local players to international names

Major Takeaways

for participants

INTEGRATE BEHAVIORAL EXPECTATIONS

Align with behavioral trends
Adjust what you say and how you say it

BOOST YOUR LOYALTY STRATEGY

Get inspired by Rockstars customer experience tips & tricks
Avoid the Dumbstars reactions and lack of service

IDENTIFY GAPS AND WATCHPOINTS

Become aware of your blind spots to kick-start change
Correct course to increase your impact
Anticipate by putting the client at the center

CLIENTS REVIEWS

They Share What They Experienced…

Guillaume TENDRON

Trainer in occupational risk prevention

I loved Fred’s session as part of a seminar that was fun, dynamic, instructive, creative, humorous and deeply professional. On top of that, he’s very approachable. Thanks for this shared moment.

Nina FRUYTHOF

Marketing Conquest Campaign Manager

Thank you, Fred, for this very interesting training. I particularly appreciated the exchange between the trainer and the group, and the real-life scenarios that make it easy to apply to reality. I’m curious to see what I’ll already start applying unconsciously from tomorrow.

Optimal

2 DAYS

Full Content • XXL Interactions & Exercises

Principal

1 DAY

Main Content • L Interactions & Exercises

Minimal

HALF A DAY

Essential Content • S Interactions & Exercises

Want To Talk About It?

BOOK THIS WORKSHOP FOR YOUR ORGANIZATION NOW

Describe your context, your audience, your date — Fred gets back to you within 48 hours with a tailored proposal.