Signature Workshop · Fred Colantonio

PERSONAL BRANDING

Be Yourself, Be Known, Be Recognized

Putting yourself out there without shaking, feeling legitimate, talking about yourself without overacting: the real issue is not what you’re worth, but how you position yourself.

Many people long for that clarity to express their DNA (Natural Differentiating Asset): where they have maximum impact with minimum obstacles.

Discover how personal branding helps you know yourself, be known and be recognised.

Your DNA is the foundation to build a presence that is consistent, credible and memorable :

★ Bet on your DNA to assert your differentiation without letting it go to your head
★ Communicate with more impact thanks to a confident attitude and a clarified editorial line
★ Track the rise of your aura through signs of recognition and new opportunities

Personal branding is the art of standing out without showing off.

Key ideas & Outcomes

for the topic & hook
Personal branding is about standing out
  • Learn the tips to be yourself, be known, be recognised
  • Your DNA is your best ally to stand out… might as well want to be crystal clear about it

Personal branding is not showing off
  • Use storytelling, yes, but with purpose
  • Work with the loop “UMEUS”

Standing out while staying yourself
  • Awaken and reveal the best of yourself
  • Stand out with confidence and clarity
  • Leverage your values and your story to become irresistible

Major Takeaways

for participants

BET ON YOUR DNA (DIFFERENTIATING NATURAL ASSET)

  • Decode your differentiation potential
  • Bring to light the different aspects of you and your personal brand

COMMUNICATE WITH LEGENDARY IMPACT

  • Embrace a more aligned and assertive mindset and behavior
  • Give yourself a crystal clear tone of voice

Rise & Shine

  • Clarify what makes you unique and put it into words
  • Stand out without overselling
  • Boost recognition and growth opportunities

CLIENTS REVIEWS

They Share What They Experienced…​

Christophe LUCAS

HP France, Channel Manager & Practice Lead

Thank you, Fred! After taking part in two personal branding sessions, I have to say that the approach and ideas shared by Fred are full of common sense, delivered with both seriousness and humour yet always highly relevant.


I will especially remember his words: “While you’re thinking about it, others are taking action” … so true, and not just for personal branding.


So if you’re looking for a speaker on Fred’s topics, stop thinking and act: contact him.

GILLES KARTHEUSER

Sales Consultant at Improofsolutions.com

Fred’s contribution to our discussion group on “sales in times of uncertainty” was a real source of inspiration and motivation.


On top of being an extremely positive and energetic person, Fred shares his ideas with great clarity and gives concrete keys to move forward. A real pleasure!

Optimal

2 DAYS

Full Content • XXL Interactions & Exercises

Principal

1 DAY

Main Content • L Interactions & Exercises

Minimal

HALF A DAY

Essential Content • S Interactions & Exercises

Want To Talk About It?

BOOK THIS WORKSHOP FOR YOUR ORGANIZATION NOW

Describe your context, your audience, your date — Fred gets back to you within 48 hours with a tailored proposal.