Inviting Fred to the stage just before the panel discussion that concluded day one of the ATR Digital Conference brought a valuable new perspective and fresh insights into the aftermarket conversation, highlighting a different approach to transformation.

At a time when the independent aftermarket is facing significant structural change, from the expansion of multi-brand data access across Europe to the evolving capabilities of workshops, his keynote encouraged us to look beyond purely technical considerations and focus on what truly drives successful adoption: human behavior, mindset, and the ability to overcome resistance to change.

The strong engagement and interaction throughout the session demonstrated how relevant and impactful this perspective is for our ecosystem and the transformation journey ahead.